Someone who has a newer smart tv that can enhance images, but doesn’t yet have a video card capable of doing 4k, is going to appreciate that they can run their card at a lower resolution and get “almost the same” visuals.
It’s truly amazing how the smart tv upscalers work - I regularly stream old TV shows directly off the net (no computer involved - it can be turned off) and those old shows look better than they ever did “back in the days.” Don’t knock anything that has been proven to work.
Same as the Intel Arc 770 LE cards are truly amazing. Next month I’ll be installing a second one - just have to finish building my video display rack so I can get the screens off my work desk (and add 2 more screens above the 4 I have now, to display pop-outs of the multi-function displays).
But be a sucker for NVidia’s propaganda - it’s your loss. It’s significant that their 4xxx cards aren’t really novel. Just “the next generation of our old and now over-priced stuff.”