I have been reading the postings on this platform daily since the launch of MSFS 2024. Before then I didn’t even know it existed. I just thought I would share my thoughts in payment for all the information and support others have freely given and continue to give to this MSFS community regarding the MSFS 2024 situation.
I have been using MSFS for decades, off and on. Until recently via a PC. Then last Christmas my kids and grandkids gave me an xBox Series X with a Game Pass Ultimate subscription purely so that I could play MSFS 2020 while I waited for the arrival of MSFS 2024.
The Game Pass Ultimate was a means to an end as I intended to purchase the full version of MSFS 2024 when it became available.
My business background involves leading teams that develop, market, deliver, and support enterprise products and services to senior level business decision makers. I was an senior executive in the telecommunications, financial services, and business management consulting industries for 45 years. Many of the products and services my teams developed involved Microsoft Azure, and Microsoft enterprise software based services. From my experience, Microsoft is rather good at this and have the necessary expertise and resources required to deliver on the expectations they create in the minds of their customers.
I have high expectations for any product or service which wears the Microsoft brand. These expectations are based upon my detailed interaction over many years with numerous teams and leaders at Microsoft.
So, I am rather surprised by the present state of affairs given that this is a Microsoft cloud based software system.
It would appear that there has been little or no user acceptance testing for any of the platforms, including the xBox platform I use. The number of individual bugs the user community has posted, and the number of users experiencing the same bug is surprising.
It would appear that the cloud services and systems had not be fully load tested. And frankly 200,000 concurrent users (a number referenced in the MSFS team’s initial response) is not that many given that this is a legacy product that has developed an international customer base over decades.
This is going to cost the parties involved a great deal. Time and money may be the most obvious cost, but not the most damaging one.
The reputational impact, the loss of trust, will be the greatest and the longest damage. The loss of trust with their customers, their business partners, and the ecosystem of companies who make a living selling products to be used with MSFS. Not just with the MSFS 2024 marketplace, but with all the companies that have evolved in the MSFS ecosystem over time.
Take myself for example. I was preparing to buy the MSFS 2024 Aviator Edition which costs $259.99 after Christmas if I didn’t receive it as a gift at Christmas.
No longer. I have had to warn off my family not to buy it.
I was also looking at buying airplane, and airport add-ons from a number of vendors. However, the base MSFS 2024 Game Pass xbox version is as you know totally unplayable. So those other firms will now likely never see any revenue from me.
And I doubt that I am alone. And I am only an xBox user. Think of the larger PC based user community and the hundreds, may be thousands, perhaps even tens of thousands that they have invested into their MSFS systems. Hundreds of companies have made a living developing peripherals and accessories for the MSFS PC user community. They now not only face lower sales as people defer buying until MSFS 2024 meets expectations, they are having to cope with increase support demand related to MSFS 2024 user issues. And worse case, they are having to issue refunds. They must also be reevaluating their business arrangements related to MSFS.
And the timing couldn’t be worse as many families of MSFS fans purchase MSFS related products or gift cards at Christmas in addition to the MSFS user purchases.
The only structure that makes sense and that could lead to this situation is that this is a Microsoft branded offering developed and delivered by others. Those who have been involved with the evolution of MSFS 2020 and 2024 know this is the exact arrangement.
But the larger community of buyers doesn’t. They assume that this is a Microsoft product. Even the coverage in the general news community has not mentioned that other firms are actually developing the product for Microsoft. They may not even know that MSFS existed. But they do know that a Microsoft product launch just before the Christmas buying season was a disaster.
So this leads me to my last thought in this ramble. Microsoft will protect their brand and reputation. I have worked with them for decades as a partner and as a client. They will either provide the necessary expertise and systems to fix this, or, they will exit from the marketplace and their relationship with the present developer firms and take MSFS 2024 with them once this issue is no longer in the general news.
At the end of the day, a great deal of trust and business is at risk.
I’m going to step away from all of this over Christmas as will most of us. I may return in 2025 to see if MSFS 2024 delivers everything they have promised for xbox series X clients like me. If not, I will stay with MSFS 2020. And the developers who leveraged the Microsoft brand, their business partners, and the ecosystem of firms that sell MSFS 2024 related offerings will not see any additional revenue for the foreseeable future, if at all from me.
So what you say?
Well, I do not think I am alone. I am part of that larger international customer base that took decades to develop under the Microsoft brand. If my decision and actions are the norm this could not just cost them their right to sell using the Microsoft brand, it could cost them their business.
See you in the new year. I wish all the best of the holidays to you and your families. Stay safe.